The Disability Is Diversity Campaign Hits Billboards Across the Country
Inevitable creates the first known billboard campaign to be produced by an all-disabled team, who came together from five different countries. Appearing across print, digital, audio and billboard placements in 16 cities, including Los Angeles, San Francisco, Chicago and Atlanta, the Disability is Diversity campaign secured upwards of $4 million in pro bono ad space in its first 18 months from companies like JCDecaux, Lamar, Clear Channel, Tiffany & Co., Caruso, Simon Property Group, Becker Boards, Capitol Outdoor, Intersection, Variety, The Hollywood Reporter and Kevani. It has since earned the praise of industry leaders, including Geena Davis Institute and Titling the Lens.
Read MoreNew PSA Urges More Disability Visibility and Representation in Hollywood
Our Hire Disabled Writers Advocacy Initiative Kicks Off
Precluded by a industry-shifting call to move away from the “consultant trap” in a Hollywood Reporter guest column, Inevitable Foundation initiated this multi-pronged advocacy initiative, which included the "Hire Disabled Writers, Not Just A Disability Consultant" billboard campaign across digital and print media in industry centers like Los Angeles and New York, and an open letter signed by nearly 40 entertainment industry leaders such as Marlee Matlin, Ramy Youssef, Lauren Ridloff, Paul Feig, Ryan O’Connell, and Ali Stroker.
Read MoreGreenlight Disability Initiative Takes Over Billboards and Hollywood
This data-driven billboard campaign launched in Los Angeles and New York alongside an open letter to Hollywood signed by Rachel Bloom, Sian Heder, Samara Weaving, Jillian Mercado, Rob Delaney, Jorge Gutierrez, and more encouraging TV and film executives to stop underestimating the power of authentic disability representation.
Read MoreInside Inevitable’s Multi-Faceted Approach to Advocacy: “We Are Everywhere That You Are”
Foundation Relaunches Accelerate
Inevitable announced its first class of Accelerate Fellows working under a new program structure that accounts for the current employment realities of TV and film writers, and focuses on projects with disability in their DNA. Now a six-month writing sprint, Fellows receive $40,000 unrestricted grants to advance the development of the feature or TV pilot spec they applied with, as well as access to creative, financial, business, and health resources, all of which support them in expanding their library of original TV or feature samples that are ready to sell.
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